What to expect when we build together.
Every engagement starts the same way: with a shared scorecard.
It’s not window dressing—it’s a practical, living diagnostic. A way to surface what’s working, what’s broken, and where the levers of growth really are. We’ll use it as our grounding framework.
But from there, the work gets intentionally nonlinear.
I move fast across topics—strategy, tech stack, team structure, brand language—zigzagging between altitude and detail. That zigzag isn’t a flaw. It’s how I find the signal in the noise.
If that sounds a little abstract, maybe that’s because my process reflects how I approach art. I’m drawn to pieces that mix structure with texture. Precision with bold brushwork. Realism with energy. Sometimes we’ll be in the fine lines—figuring out which audience segment is converting. Other times, we’re in the heavy strokes—reframing the entire narrative. That’s the nature of the work.
You’ll also see me get in the weeds. I’ll ask for logins. I’ll poke around your site, your ads, your analytics. This isn’t a hand-off. It’s a hands-on partnership.
What to expect:
- A shared scorecard to anchor the work
- A nonlinear process that values the zigzag
- Strategic altitude and tactical depth
- A willingness to sit in the noise to find the signal
- And a working style that—like the art I’m drawn to—is as much about movement as it is about form
