This project presentation format was inspired in part by the Harvard Business Review, whose editorial design has long paired business case studies with striking, abstract artworks. I’ve always admired how HBR uses visual language to signal depth and thematic intent—sometimes more powerfully than the headline itself. That pairing of conceptual rigor and artistic metaphor laid the groundwork for how I approached Clavem’s visual system.
When client confidentiality limits what we can say, art becomes a strategic stand-in—a way of speaking without disclosing.
I’ve never believed that strategy is confined to decks and words. For me, brand work is compositional—part language, part system, part image. That’s why each of the six project tiles on this site is paired with a piece of custom AI-generated artwork—each inspired by a painter or movement that reflects the spirit of the project.
What you’ll see on the surface is intentional: each project includes design, narrative, and metaphor. But what you won’t always see—unless you know to look—is the technical layer beneath it.
All of it matters. The work is as much about clarity in code and platform as it is about story and style. That’s why this site balances abstract visuals with grounded deliverables—it reflects how I operate inside real businesses.The work is as much about clarity in code and platform as it is about story and style. That’s why this site balances abstract visuals with grounded deliverables—it reflects how I operate inside real businesses.
People often ask why I’m drawn to this visual style—late 19th to early 20th-century modernism, expressionism, early abstraction. I think it’s because those movements lived at the intersection of logic and feeling, where structure met emotion and form broke free from strict realism.
That’s the space I like to work in. A place where systems and instincts coexist—where strategy is not just engineered, it’s composed.
What you see here wasn’t painted with brush and pigment—but it wasn’t built by machine alone either. Each piece of artwork on this site is the result of an iterative creative dialogue between human and AI. Prompt by prompt. Image by image. Each visual was guided not by code, but by intent—emotional, strategic, and metaphorical.
This is a new kind of art process. One where vision is translated through language, and where an AI assistant—like ChatGPT—acts as both collaborator and instrument. Together, we shaped imagery that felt right not just for the brand, but for the soul of the work.
"The art on this site wasn’t generated. It was composed—between the lines of what I asked, and what the machine intuited.