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Imagining the Two-Stage Moat: Building Data Infrastructure for the Race and the ReachA moat isn’t always made of messages. Sometimes it’s made of systems. This briefing explores how marketing-led data infrastructure—done in phases—can sharpen reach, unlock new revenue, and connect what others leave siloed. Featuring real-world examples from BraunAbility and Big Rock Sports.
- Marketing use cases often justify the first phase of data infrastructure investment.
- Phase one success sets the stage for bigger, bolder reach.
- The race is to the customer. The reach is what you do once you get there.
- Without fluency in modern tech, even a good idea can fall flat.
- Vision matters—but so does having the right audience at the table.
