A strategist who leads with insight, moves with intent, and finishes with impact.

I’ve worked with billion-dollar brands and $5 million startups—and find meaning in both. My career spans food, finance, trailers, fragrance, skincare, and more. What I’ve learned is that success doesn’t come from knowing a category better than anyone. It comes from knowing how to find the signal in the noise—and helping teams act on it.

I help organizations move from where they are to where they want to go. Sometimes that means reshaping a brand. Sometimes it means rebuilding a funnel or recalibrating a team. My work flexes between strategy and execution, enterprise and entrepreneurial—whatever the job requires.

And while strategies matter, relationships matter more. I’ve shared factory meals in rural China, sat with family-run businesses in the Carolinas, and traded ideas over whiskey with podcasters. These conversations—around shop counters, stills, or boardroom tables—are where the real work begins. That’s where you hear what truly matters.

I’ve led national launches. I’ve been restructured out of roles. I’ve seen quiet ideas grow into something meaningful. Through it all, I’ve stayed grounded, curious, and focused on forward motion.

I’m not here to worship the idol of industry. I’m here to chase the fire of insight—and help others carry it forward.