The Marketing Scorecard, Part 1: A Straightforward System for Situational Clarity
A practical way to evaluate marketing health. This article introduces a 7-part scorecard grounded in people, process, and systems—designed to surface gaps and guide growth across strategy, tech, and execution.
The Marketing Scorecard, Part 2: Strategy Isn't Just a Slide. It's a System.
Too often, companies confuse goals with strategy. Real strategic planning requires clear choices, documentation, and financial discipline. This briefing explains what strategic marketing planning should actually look like—and why most companies don’t have it.
The Marketing Scorecard, Part 3: You Can’t Run a Playbook Without a Team
Marketing performance isn’t just about plans and tools—it’s about people. This article lays out what a capable marketing organization looks like and why so many teams fall short.
Positioning a high-performing auto financial products provider for its next phase of growth through brand, tech, and training innovation.
